VitalCore D3+K2 — Prelander Review Board

Funnel 1

🎯 Problem-Aware Audience

The Energy Drain — "You're Not Lazy"

Hypothesis: People who feel chronically tired and blame themselves (stress, age, habits) — not yet connecting it to nutrition. Lead with identity rescue ("you're not lazy"), reveal the D3 deficiency mechanism, close with VitalCore as the fix.

Best for: Broad audiences, 28-55F, interest in wellness/energy/fatigue. Cold traffic from problem-aware angle ads.

View Funnel 1 →

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Funnel 2

🧪 Solution-Aware Audience

The Mechanism — "Why Your D3 Doesn't Work"

Hypothesis: People who already take Vitamin D (or tried it and quit). Contrarian angle: the problem isn't D3, it's missing K2. Positions VitalCore as the "complete" solution vs. inferior standalone D3 they've already tried.

Best for: Retargeting, supplement buyers, people who've searched "vitamin D not working." Warm audiences.

View Funnel 2 →

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Funnel 3

❓ Unaware Audience

Silent Deficiency — Interactive Symptom Quiz

Hypothesis: People who have symptoms but haven't connected them to nutrition at all. Interactive checklist creates self-diagnosis and personalized urgency. Dynamic score reveal pushes them to act. Highest engagement, best for unaware cold traffic.

Best for: Broad cold traffic, TikTok/Reels native feel, curiosity hooks ("check how many of these you have").

View Funnel 3 →

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📚 Evolve Course Principles Applied

Congruence: Each funnel is built for a specific ad angle. A "you're always tired" ad → Funnel 1. A "your D3 isn't working" ad → Funnel 2. A quiz hook ad → Funnel 3. No mixing.
Above-fold urgency: Timer/sale callout, social proof strip, price anchoring visible before first scroll on every funnel.
Problem amplification before offer: Each funnel spends time deepening the problem before introducing VitalCore — matching the RatVac teardown methodology from the course.
Authority positioning: Mechanism funnel frames D3+K2 as "what researchers use in actual studies" — same technique as "what professional exterminators use."
3-2-2-2 test structure: Run these as the 4th "2" (two LPs) in any batch. Duplicate your top ads, split traffic between Funnel 1 and direct product page. Let Meta decide.
UTM tracking: Each funnel has unique UTM campaign slug for performance attribution.